An insight engine built to help tourism operators, planners, and regional marketers understand real-time shifts in traveler sentiment, demand signals, and local tourism trends.

What It Is:

Tourism Market Mood is a tool that collects and analyzes public-facing data to track how travelers are thinking about, talking about, and booking trips across Louisiana. It monitors sources like travel reviews, local news, event calendars, airline and lodging trends, regional blogs, and social media activity to detect changes in interest, perception, and demand for specific locations and experiences.

What It Does:

The system scans and organizes data across the web, identifies patterns in visitor sentiment and market activity, and outputs findings in summary reports and dashboards. The goal is to give tourism operators and regional leaders a clearer view of where interest is rising or falling—so they can plan marketing, staffing, and investments accordingly.

Who It’s For:

Small and mid-sized tourism businesses tracking demand shifts

• Destination marketing organizations and regional tourism boards
• Local governments planning for tourism-related infrastructure
• Event organizers and venue operators assessing seasonal patterns
• Economic development agencies focused on tourism performance
• Universities and researchers studying local travel behavior

Why It Matters:

Tourism businesses and regional leaders often rely on delayed or incomplete information when planning for visitor activity. Without a way to see how perception and interest are shifting in real time, marketing budgets, staffing levels, and event investments are made with limited confidence—and sometimes at a loss.

Tourism Market Mood reduces that risk by delivering current, localized insight into how travelers are responding to regions, events, and experiences. It shows where demand is building, where it’s cooling off, and what’s influencing traveler decisions—so local operators and planners can act with better timing, better data, and better outcomes.